Is the TREK a comfortable ride? Been searching for LOOK frames to build up. Almost bought one and the colors didn't quite make the cut.
For me, Trek had the most comfortable frame (compared to Specialized and Cervelo), but its very close. Geometry and getting fit to your body and riding style is the key obviously, and of course the looks too! From what I hear, people love their LOOK bikes, and I only use LOOK pedals for my roadbike. The nice thing about the Madones is that they come in different frame geometries (H1, H2, H3) as well as different sizes, so you can really get dialed in to finding a frame that fits you best.
+1 on the bike modding, if you do cars you will do bikes, I spent $1,200.00 on my Fulcrum wheels.