They are 4300k. It has everything to do with the projector and the cutoff shields and how it uses the light. From far away they look very blue/purple, but you'll notice as they come closer they are white. I've noticed the new RX350's have that sweet blue cutoff too.
You can get somewhat of the same look if you put spacers/washers and get new clear lenses for the FX's projector.
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