Individualized personality in the badge? Wouldn't you agree that the name of a product is well below it function in importance to the average consumer? Think of all the cars with awful names throughout the years. In the end does it really matter? Also,what about his example of making smaller FI motors? Wouldn't the 2015 FX38 being faster than the FX50 be way more confusing than this new Q system?
I've been the instrument of change at a few companies. The pay is great, but the job always sucks and in the end everyone hates you. It's like being a hitman without the anonymity.
Think of it as more of a break out by style under the parent brand, and yes the service of a company or the quality of its products is the brand, not vice versa as so many tend to think. Many end users look at Coca Coia and think "the brand" but if CC raised prices out of market spec and started making an unsatisfactory product then "the brand" wouldn't be worth the aluminum cans its printed on. Infiniti's numerical naming convention did have some serious downfalls I'll give you that, your 38, 50 reference is perfect.
Hah, well put.....I am hated. My marketing updates come out every week and everyone reads them waiting to see how far their cheese will be moved......