Blast from the past: Nissan to officially bring back Datsun as budget brand

[trainerKEN]

http://www.digitaltrends.com/intern...officially-bring-back-datsun-as-budget-brand/




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After 31 years Japanese automaker Nissan is bringing back the Datsun nameplate to emerging auto markets with low cost and fuel efficient vehicles.Well it looks like the rumor mill actually churned out a nugget truth for once. Earlier this month we reported on the possibility of Nissan resurrecting the Datsun brand. Now we can confirm those reports as 100 percent accurate. Nissan CEO Carlos Ghosn has officially announced the reintroduction of the Datsun name, bringing the up-until-now defunct nameplate back into the fray alongside Infiniti, giving Nissan its third global brand.Sadly, as we mentioned before, the Datsun brand will more than likely not make it to established markets in Europe or the United States. Instead, the Datsun brand will be used primarily in emerging markets such as Indonesia, India, and Russia. With Datsun, Nissan will look to strengthen its presence in these particular markets by offering consumers inexpensive, fuel efficient vehicles with a healthy array of standard features.Given the growing automotive market and potential for emerging markets like Indonesia, it’s no surprise companies like Nissan are looking to capitalize and strengthen their positions. In 2011 alone, Nissan sold 60,000 vehicles in Indonesia. Nissan expects that number to rocket up to about 250,000 units by 2104. A figure that is more realistic than you would imagine when taking into account Indonesia’s growing automotive economy is expected to double in size from its current 890,000 vehicles per year by 2017, according to analysts.

 

[turbocad6]

"Nissan expects that number to rocket up to about 250,000 units by 2104"

I'm guessing that's a typo and ment 2014? if it takes till 2104 to reach 250k units it's not so much rocketing there

 

[aiya]

Nice! I remember when they phased out Datsun here in the US. It's a well established brand worldwide so this is a smart move from a marketing standpoint. People will trust them and know the association with Nissan from the getgo.

This was actually what I learned how to drive on:

 

[toy4x]

My dad had the Datsun 240z, then a 1981 Datsun 280zx, Nissan 1990 300z TT. Loved that 280, I learned to drive stick on that car. That hydraulic clutch was way too soft and got me into " hopping gear" a few embarrassing times. Hopefully they bring a motorsport division to the Datsun.

Obviously my family loves Datsun, Nissan, Infiniti.

 

[Fire0nic3FX]

So is this suppose to be a way to compete with Toyota's Scion now? Their the low budget Toyota's of the company so I figured Nissan is doing the same with Datsun.